term dying for a good coffee has taken on a whole new meaning.
Source: Daily Telegraph
Date: Nov 29, 2009
comment: I guess there are only three certainties, death, taxes and good coffee
A Sydney funeral home is seeking to beat its competition by offering a top-end coffee machine as a prize to those who buy pre-paid funeral plans.
Gregory and Carr Funerals is running a competition that allows buyers of a fixed price, pre-paid funeral plan to go into a draw to win a $2500 Jura Impressa J5 coffee machine.
General manager Graham Stewart said the most simple reason was that coffee had a large part to play in the formation of a funeral plan.
"Usually when people come in to pre-arrange a funeral it's done with one or two of our guys - either here or at their own homes - over a couple of cups of coffee," Mr Stewart said.
He said there was no denying the fact coffee brought people together, particularly in times of grief.
"We thought of the idea ourselves and bought the coffee machine ourselves - it's quite a good one," he said.
"Everybody that comes in to pre-arrange funerals just thinks it's a good idea. Everyone who has bought one (a pre-paid funeral) has entered. And it's a good way that we can give back."
Mr Stewart said the competition would run until the end of January.
But it has baffled a leading competition expert, Craig Seitam, who said that with death being as inevitable as taxes, he's not sure what the funeral home hopes to achieve.
Mr Seitam said he had seen some bizarre competitions in his time.
"But I'm not sure what this funeral home wants to achieve," he said.
"It's a very strange way
Source: Daily Telegraph
Date: Nov 29, 2009
comment: I guess there are only three certainties, death, taxes and good coffee
A Sydney funeral home is seeking to beat its competition by offering a top-end coffee machine as a prize to those who buy pre-paid funeral plans.
Gregory and Carr Funerals is running a competition that allows buyers of a fixed price, pre-paid funeral plan to go into a draw to win a $2500 Jura Impressa J5 coffee machine.
General manager Graham Stewart said the most simple reason was that coffee had a large part to play in the formation of a funeral plan.
"Usually when people come in to pre-arrange a funeral it's done with one or two of our guys - either here or at their own homes - over a couple of cups of coffee," Mr Stewart said.
He said there was no denying the fact coffee brought people together, particularly in times of grief.
"We thought of the idea ourselves and bought the coffee machine ourselves - it's quite a good one," he said.
"Everybody that comes in to pre-arrange funerals just thinks it's a good idea. Everyone who has bought one (a pre-paid funeral) has entered. And it's a good way that we can give back."
Mr Stewart said the competition would run until the end of January.
But it has baffled a leading competition expert, Craig Seitam, who said that with death being as inevitable as taxes, he's not sure what the funeral home hopes to achieve.
Mr Seitam said he had seen some bizarre competitions in his time.
"But I'm not sure what this funeral home wants to achieve," he said.
"It's a very strange way
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