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Bay Beans Coffee wins an award at the Sydney Royal Fine Food Show.

27/3/2014

19 Comments

 
James Axisa packing a bag of Espresso Master coffee beans.
James Axisa packing a bag of Espresso Master coffee beans.
The Advocate newspaper ran a story in May 2010 about Bay Beans Coffee, a local business banking on a fresh approach. 

I'm very proud to announce I have this week picked up a coveted award at the Sydney Royal Fine Food Show 2014 and will have Bay Beans Coffee beans on display at this years Sydney Royal Easter Show. A massive accomplishment for me in comercialising a small business that started as a passion.
Sydney Royal Fine Food Show award winning coffee beans
Sydney Royal Fine Food Show award winning coffee beans
"The premium products from the Sydney Royal Fine Food Show will be showcased at the Sydney Royal Easter Show from 10th - 23rd April 2014 at Sydney Showground, Sydney Olympic Park. These products will be located in the Woolworths Fresh Food Dome, the centerpiece of the Show site".

I'm particularly proud of the result, being a small independent business and having entered only one coffee variety in competition to hundreds of other coffee roasting houses, some of who entered multiple coffees.  Bay Beans was awarded a Bronze Medal for Espresso Master variety, a coffee that is ideally suited to flat white and cappuccino and will impress as an espresso shot for the devoted coffee lover.  

Espresso Master is a creation of Bay Beans using predominately 100% Arabica coffee beans from South America and roasted on a 60 kilo Dietrich coffee roaster programmed to accurately follow specific roasting profiles specified by James - a leap ahead of the original coffee roaster James custom built from various parts mostly imported from the USA  that had a maximum roast size of 4 kilos. 

James continues to supply his fresh roasted and now award winning coffee beans online to cafes, offices and homes all over Australia at www.baybeans.com.au along side his other love as Daddy Day Care to his 3 year old son and 5 year old daughter. 
Espresso Master coffee beans awarded a medal at the 2014 Sydney Royal Fine Food Show
Espresso Master coffee beans awarded a medal at the 2014 Sydney Royal Fine Food Show
19 Comments

Starbucks in Australia - epic fail?

31/1/2011

2 Comments

 
Picture
What can be said about Starbucks in Australia, and the failure of that brand in Australia?

Americans like bitter, weak coffee, served from stores like 7-11 and in as large a mug you can find. Change the flavour dramatically with sugar and syrups, and you have your americano-coffee. 

Australians love espresso, and they love supporting the independents. 

McDonnalds would probably suffer the same fate, if they hadnt grown slowly like they did. Can you imagine Ronald McDonnald arriving in Australia, big red shoes, goofy smile and destined to plant a 'restaurant' in every town across Australia? No, we Aussies prefer the organic approach. If we like you, we will continue to support you, but don't go telling me it's your way or the highway.  

Probably the biggest mistake Starbucks made, was when they marched down Lygon St in Carlton near Melbourne, big arse neon signs under their arms and thought they would take on the sacred birth place of coffee in Australia! I dont think it was confidence so much as plain old arrogance.

Then they told us, to order a coffee here - you need to quote lines like "Venti Mocha double frappa crappa latte"! 
2 Comments

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