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A Message to Our Loyal Bay Beans Community - An Important Update on Pricing

20/4/2025

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Dear Coffee Lovers,

An Important Update on Our Pricing
After maintaining the same prices since 2011, we’ve made the difficult but necessary decision to adjust our pricing structure at Bay Beans.

Why Now?
Over the past 19 years, we’ve absorbed countless cost increases—from green coffee beans and sustainable packaging to rising shipping costs and fair labor practices. Throughout this time, we’ve remained committed to delivering exceptional coffee directly to your door without passing these costs on to you.

The Coffee Landscape Has Changed
Since 2011, we’ve witnessed:
• Green coffee prices climbing by over 40%
• Shipping and logistics costs more than doubling.
• Packaging materials increasing by 35%
• Our commitment to paying fair wages to everyone in our supply chain

How We Compare in Today’s Market
We’ve carefully researched the current specialty coffee market to ensure our new pricing remains competitive while maintaining our quality standards. For transparency, here’s how premium coffee is currently priced across the industry (total cost including delivery):
• Bay Beans (new pricing): $49.70/kg (includes free delivery)
• 5 Senses: $81.20-92.70 total ($68/kg + $13.20-24.70 delivery)
• 8 at Trinity: $81 total ($68/kg + $13 delivery)
• Paradox Roasters: $73.09 total ($64/kg + $9.09 delivery)
• Wide Open Road: $71.95-79.95 total ($64-72/kg + $7.95 delivery, free over $80)
• Caramelenzo: $64 total ($55/kg + $9 shipping)
• Micrology: $65 total ($55/kg + $10 shipping)

Despite these challenges, we’ve maintained our prices through operational efficiencies and accepting slimmer margins. However, we’ve reached a point where we need to make an adjustment to ensure we can continue providing the quality you expect.

Our Promise to You
Even with this price adjustment, we remain committed to:
• Sourcing the highest quality beans through direct relationships with farmers
• Roasting in small batches to ensure peak freshness
• Including free delivery with every order (a savings of $5-25 compared to many competitors)
• Providing the exceptional customer service you’ve come to expect

When you factor in our included delivery, Bay Beans will continue to offer exceptional value compared to other premium coffee providers.

Our Current vs. New Pricing
Current pricing:
• Specialty beans: $39.70/kg (includes free delivery)
• Decaf beans: $49.70/kg (includes free delivery)
Our updated prices will be:
• Specialty beans: $49.70/kg (includes free delivery)
• Decaf beans: $63.70/kg (includes free delivery)

Even with this adjustment, when you factor in the included delivery service (an average of $25 value compared to competitors), Bay Beans continues to offer exceptional value in the premium coffee market. This adjustment allows us to continue investing in quality and personalised service while ensuring our business remains sustainable for years to come.

Thank You
Your support has meant everything to us over these past 19 years. We don’t take price increases lightly, and we’re deeply grateful for your continued trust in Bay Beans.

If you have any questions or concerns, please don’t hesitate to reach out to us.

With gratitude,
James Axisa
0428-555-535
Chief Espresso Officer

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